The Sweet Idea was created to enhance the traditional “brigadeiro” (traditional brazilian sweet), and invest on brigadeiro in the cup as main product, and also on other delicacies made with the sweet, like cupcakes and macaroons.
To develop the logo, the inspiration came from the format of the traditional little molds from the brigadeiros, along with the idea of dream, thought, idea.
The magenta / pink was chosen because it`s a sweet, feminine and attractive color.
Treat yourself - without moderation!
See more details at (just in portuguese):
Curitiba . PR . 2011