{"id":286,"date":"2026-02-20T14:00:06","date_gmt":"2026-02-20T14:00:06","guid":{"rendered":"https:\/\/ericoalmeida.com\/?post_type=project&p=286"},"modified":"2026-04-15T22:43:05","modified_gmt":"2026-04-15T22:43:05","slug":"frutalapa","status":"publish","type":"project","link":"https:\/\/ericoalmeida.com\/index.php\/project\/frutalapa\/","title":{"rendered":"Frutalapa . Fruit Producer"},"content":{"rendered":"

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Frutalapa<\/strong><\/h2>\n

Fruit Producer & Classifier<\/strong><\/p>\n

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Role<\/h6>\n

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Branding \u00b7 Visual Identity \u00b7 Packaging<\/p>\n

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Location<\/h6>\n

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Lapa \u00b7 Paran\u00e1 \u00b7 Brazil<\/p>\n

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Context<\/h4>\n

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Frutalapa has operated since 1995 in the agricultural sector, producing and classifying fruits such as peaches, plums, and apples, with full control over the production process.<\/p>\n

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Challenge<\/h4>\n

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To create a new brand that communicated tradition, reliability, and diversity while respecting the company\u2019s history.<\/p>\n

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Solution<\/h4>\n

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The visual identity is based on concepts such as agriculture, nature, variety, movement, and transparency.<\/p>\n

Blue was maintained as the primary color due to its historical use and strong association with agriculture and traditional fruit packaging.<\/p>\n

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Deliverables<\/span><\/h4>\n

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