{"id":383,"date":"2026-02-20T18:34:03","date_gmt":"2026-02-20T18:34:03","guid":{"rendered":"https:\/\/ericoalmeida.com\/?post_type=project&p=383"},"modified":"2026-04-15T20:06:35","modified_gmt":"2026-04-15T20:06:35","slug":"celin-language-center","status":"publish","type":"project","link":"https:\/\/ericoalmeida.com\/index.php\/project\/celin-language-center\/","title":{"rendered":"Celin . Language Center"},"content":{"rendered":"

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Celin Language Center<\/h2>\n

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Role<\/h6>\n

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Rebranding \u00b7 Visual Identity<\/p>\n

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Location<\/h6>\n

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Curitiba \u00b7 Paran\u00e1 \u00b7 Brazil<\/p>\n

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Context<\/h4>\n

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Celin (Center for Languages and Interculturality) is the language school of UFPR, founded in 1995, offering language courses to both the academic community and the general public.<\/p>\n

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Challenge<\/h4>\n

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To update an outdated visual identity, making the brand more contemporary, flexible, and suitable for digital platforms and social media.<\/p>\n

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Solution<\/h4>\n

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The new identity is based on the concept of movement and transformation<\/strong>, reflecting the impact that learning a new language can have on a student\u2019s life.<\/p>\n

The color palette was defined through a multicultural perspective, drawing from colors present in flags around the world, reinforcing diversity as one of Celin\u2019s core values.<\/p>\n

A dynamic and versatile visual system was developed to ensure consistency across multiple touchpoints.<\/p>\n

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Deliverables<\/span><\/h4>\n

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