{"id":83,"date":"2026-02-11T17:22:56","date_gmt":"2026-02-11T17:22:56","guid":{"rendered":"https:\/\/ericoalmeida.com\/?post_type=project&p=83"},"modified":"2026-04-15T21:18:29","modified_gmt":"2026-04-15T21:18:29","slug":"plato-laboratorio","status":"publish","type":"project","link":"https:\/\/ericoalmeida.com\/index.php\/project\/plato-laboratorio\/","title":{"rendered":"Plat\u00f4 . Clinical Laboratory"},"content":{"rendered":"

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Plat\u00f4 \u00b7 Clinical Laboratory<\/strong><\/h2>\n

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Role<\/h6>\n

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Branding \u00b7 Visual Identity \u00b7 UI Design<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Location” _builder_version=”4.27.6″ _module_preset=”ec47164d-4429-4e3e-8e76-c80d327c7b15″ header_6_text_color=”gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_6_text_color%22%93}”]<\/p>\n

Location<\/h6>\n

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Tel\u00eamaco Borba \u00b7 Paran\u00e1 \u00b7 Brazil<\/p>\n

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Context<\/h4>\n

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Plat\u00f4 is a clinical analysis laboratory focused on providing safety, quality, and reliability for patients and physicians.<\/p>\n

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Challenge<\/h4>\n

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To modernize the brand, increase visibility, and strengthen market positioning while improving the patient experience.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Solution” _builder_version=”4.27.6″ _module_preset=”8aff8cc6-bd32-4ca8-a6c1-666da85aeb55″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Solution<\/h4>\n

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The visual concept draws inspiration from scientific elements\u2014test tubes, Petri dishes, chemical reactions\u2014translated into a contemporary and concise symbol.<\/p>\n

The new identity conveys precision, movement, and trust. An initial website layout was also developed with a focus on usability and clarity.<\/p>\n

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Deliverables<\/span><\/h4>\n

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