Branding . Packaging . UX/UI Design
Frutalapa Agrocomercial Ltda. is a fruit classifier that operates since 1995 and works with several products such as peachs, plums and apples. The company sells mainly its own fruit production, which assures control of the production process at all stages.
The visual identity reflects the ideas of fruit, agriculture, nature, variety, multiplicity, movement, expansion and transparency.
The blue was chosen because it was already being in use by the company for a long time and also because it`s a color closely linked to agriculture, and to the old papers that wrapped the fruits.
Lapa . PR . 2013