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Held in parallel with the ISAE – Business School programs, an FGV partner in Paraná, Perspectivação activities promote personal and professional development through the interrelation of skills developed during the program. Concepts such as leadership and teamwork are transmitted through practical and differentiated activities, such as rafting and gastronomy.

The Challenge

With a lack of uniformity in the brand application, in addition to an old visual standard, the Perspectivação program needed a new look, which conveyed how bold, disruptive and current the workshops are.

The Solution

A strong and bold typographic identity, also focusing on the word “action”, with an innovative and vibrant look, in addition to being able to be used in different colours and supports to convey all the innovation of the programs. The result is remarkable and directly reflected in the increase in interest in the activities.

> Deliveries

– New branding and visual pattern;
– Brand application guide;
– UI.