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• Branding Strategic Brand Building UI Design

Platô is a clinical analysis laboratory based in the city of Telêmaco Borba – Brazil, whose mission is to bring safety and quality to patients and doctors through laboratory tests.

The Challenge

The laboratory needed to renew its brand, making it more suitable for our times. It also aimed to increase market share, improving and making life easier for its patients.

The Solution

Test tubes, the petri dish, medicines, and also chemical reactions, which is related to dynamism and movement, were the inspiration for the creation of a concise, striking and contemporary symbol, which refers to quality and objectivity and thus leaves the image of company suitable and ready for the 21st century.