Context

Celpe-Bras is the official Brazilian Portuguese proficiency exam for non-native speakers.

The International Celpe-Bras Symposium brings together researchers, educators, and coordinators to discuss assessment and language policies.

Challenge

To create the visual identity and digital presence for the fourth edition of the event, held in Curitiba . Brazil.

Solution

The linguistic tree concept guided the brand creation, symbolizing knowledge growth and referencing Curitiba’s Botanical Garden and the Araucaria tree, a regional icon.

Workshops with the organizing team supported strategic decisions related to UX and UI for the event’s website and materials.

Deliverables

• Brand Identity
• Visual Identity
• Stationery
• Posters
• Social Media Assets
• UX Design
• UI Design