Context

Perspectivação is a short-course program associated with ISAE – Business School, focused on personal and professional development through experiential learning.

Challenge

To redesign an inconsistent and outdated visual identity, aligning the program with a more bold and contemporary positioning.

Solution

A strong typographic identity was created, emphasizing the word “action” to communicate movement, protagonism, and engagement.

The visual system is flexible, vibrant, and adaptable to multiple formats.

Deliverables

• Visual Identity
• Brand Guidelines
• UI Design