Context

Celin (Center for Languages and Interculturality) is the language school of UFPR, founded in 1995, offering language courses to both the academic community and the general public.

Challenge

To update an outdated visual identity, making the brand more contemporary, flexible, and suitable for digital platforms and social media.

Solution

The new identity is based on the concept of movement and transformation, reflecting the impact that learning a new language can have on a student’s life.

The color palette was defined through a multicultural perspective, drawing from colors present in flags around the world, reinforcing diversity as one of Celin’s core values.

A dynamic and versatile visual system was developed to ensure consistency across multiple touchpoints.

Deliverables

• Rebranding
• Visual Identity
• Brand Guidelines
• Stationery
• Printed Calendar

Colours inspiration came from the flags

Original old logo X the new one