Context

Versátil company specialized in scaffolding and shoring systems organizes an annual end-of-year celebration for employees and their families.

Challenge

To create an original and engaging creative concept capable of renewing the traditional corporate Christmas experience.

Solution

Since the event takes place in early December—summer in Brazil — the concept “Tropical Christmas” was developed, blending traditional Christmas elements with a light, colorful, and relaxed summer aesthetic.

The visual identity features vibrant colors and tropical fauna illustrations reimagined with Christmas elements, creating an unexpected and memorable experience.

Deliverables

• Creative Strategy
• Naming
• Art Direction
• Graphic Design
• Printed Materials
• Digital Assets

The project transformed a conventional corporate event into a memorable brand experience.