Agreste . Theatre Play
Role
Visual Identity · Graphic Design · Cultural Design
Location
Curitiba · Paraná · Brazil
Context
“Agreste” is a theatrical play set in Brazil’s northeastern countryside, addressing themes such as intolerance, exclusion, and complex human relationships.
Challenge
To create a visual identity capable of translating the symbolic and cultural strength of the narrative.
Solution
The visual identity combines traditional northeastern elements—such as mandacaru cactus and mallow flowers—with human forms, resulting in compositions that also reference chita, a traditional regional fabric.
Typography was inspired by woodcut printing and cordel literature, reinforcing the popular, symbolic, and epic tone of the play.
Deliverables
- Visual Identity
- Visual System
- Posters
- Invitations
- Social Media Assets
Theatre Play
It was just a success!
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