Context

“Agreste” is a theatrical play set in Brazil’s northeastern countryside, addressing themes such as intolerance, exclusion, and complex human relationships.

Challenge

To create a visual identity capable of translating the symbolic and cultural strength of the narrative.

Solution

The visual identity combines traditional northeastern elements—such as mandacaru cactus and mallow flowers—with human forms, resulting in compositions that also reference chita, a traditional regional fabric.

Typography was inspired by woodcut printing and cordel literature, reinforcing the popular, symbolic, and epic tone of the play.

Deliverables

• Visual Identity
• Visual System
• Posters
• Invitations
• Social Media Assets

It was just a success!