Context

The ISAE – Business School website is one of the institution’s main channels for promoting MBA programs, postgraduate courses, and executive education.

Challenge

To redesign an outdated website, improving usability and aligning the digital presence with ISAE’s strategic positioning.

Solution

The project began with UX research, including persona development, user journey mapping, and wireframing.
Several workshops and alignment sessions with stakeholders were conducted to ensure that both institutional goals and user needs were addressed.

The result is a clear, modern, and scalable interface supported by a new Design System.

Deliverables

• UX Research
• Stakeholder Workshops
• Wireframes
• UI Design
• Design System

• Visual design developed in collaboration with House Cricket.
• Technical development by Green Digital.