Context

Frutalapa has operated since 1995 in the agricultural sector, producing and classifying fruits such as peaches, plums, and apples, with full control over the production process.

Challenge

To create a new brand that communicated tradition, reliability, and diversity while respecting the company’s history.

Solution

The visual identity is based on concepts such as agriculture, nature, variety, movement, and transparency.

Blue was maintained as the primary color due to its historical use and strong association with agriculture and traditional fruit packaging.

Deliverables

• Rebranding
• Visual Identity
• Packaging
• Printed Materials
• UI Design