Context

Platô is a clinical analysis laboratory focused on providing safety, quality, and reliability for patients and physicians.

Challenge

To modernize the brand, increase visibility, and strengthen market positioning while improving the patient experience.

Solution

The visual concept draws inspiration from scientific elements—test tubes, Petri dishes, chemical reactions—translated into a contemporary and concise symbol.

The new identity conveys precision, movement, and trust. An initial website layout was also developed with a focus on usability and clarity.

Deliverables

• Rebranding
• Visual Identity
• Printed Materials
• UI Design (Website)